Our Heritage
Delivering genuine Italian pizza with dedication since 1985
From Naples to Your Community
'SilverDuneVista sprung from a humble vision: to introduce real Neapolitan pizza to London. Incepted by the Rossi clan in 1985, our pizza shop was a quaint, family-operated spot with family recipes passed down for generations.
Marco Rossi, our founder, perfected her pizza-crafting skills through her sojourn in Italy, training with pizza masters in Naples—pizza's homeland. Back in the UK, her mission was to replicate the enchantment of authentic Italian pizza, adhering to age-old techniques and selecting premium quality ingredients.
Our small startup with just 12 seats evolved into a cherished neighborhood fixture, yet our dedication to prime quality and genuineness hasn't changed. We still practice traditional wood-firing methods, prepare our dough daily, and procure the most exceptional ingredients available.
To this day, 'SilverDuneVista is still under family ownership and direction, with the Rossi family's second generation at the helm of our zealous team. Even with a few contemporary updates, our core mission endures: to serve up delightful, true pizza experiences that unite folks around the table.
Our Founding Principles
Premium Ingredients
We acquire only the best, freshest ingredients, partnering with local producers and Italian suppliers to guarantee authentic tastes.
Heritage Crafting Techniques
Our pizzas are shaped by classical artistry, with dough that's rested for 48 hours and cooked in genuine wood-fired ovens.
Focus on Community
Our belief goes beyond food service—we see ourselves as an integral member of our community, supporting local endeavours and offering a welcoming environment for everyone.
Eco-Conscious Operations
We practice responsible environmental stewardship, from minimizing food wastage to selecting eco-conscious packaging and championing sustainable farming.
Meet the Craftsmen Behind Our Creations
The devoted individuals responsible for our delightful pizzas
Marco Rossi
Proprietor & Principal Chef
A second-gen proprietor, trained in Naples, refining our delicacies for more than 15 years.
What Patrons Have to Say
This pizza is the closest to Neapolitan perfection I've had this side of the Atlantic. The crust has the ideal chew and those characteristic char spots that only a wood-fired oven can produce.
James Smith
Accolades & Recognition
Top Pizzeria in Karlport
City Food Honors, 2019-2023
Top 50 Pizza Establishments in the UK
Country's Dining Compendium, 2021-2023
Certified Authentic Neapolitan Pizza
Associazione Verace Pizza Napoletana, 2018
Award for Sustainable Entrepreneurship
Regional Eco Enterprise Group, 2022
Join Us
Discover the authentic Italian pizza taste in an inviting atmosphere